Over the past couple of years, I have had the privilege of working closely with Western Flat Roofing, providing them with a range of photography content that showcases their expertise and services. This collaboration has resulted in the creation of visually stunning imagery that can now be found on their newly launched website.
One aspect of my work for Western Flat Roofing involved capturing staff photography. This involved photographing the dedicated and skilled team members who are at the forefront of the company’s operations. By highlighting the people behind the brand, these photographs added a personal touch to the website, allowing potential customers to connect with the company on a more human level.
In addition to staff photography, I also undertook case study photography for Western Flat Roofing. This involved documenting specific projects they had completed, showcasing their craftsmanship and the quality of their work. By capturing before-and-after shots, close-ups of intricate details, and overall views of the finished projects, the photographs helped potential clients gain a better understanding of the company’s capabilities and the high standard they maintain.
To capture these images, I utilized a combination of ground-based cameras and drones. Ground-based cameras allowed me to capture up-close details and convey a sense of scale. By using different lenses and techniques, I could emphasize specific aspects of the roofing work, such as the materials used or the precision of the installation.
Drones, on the other hand, offered a unique perspective and allowed for captivating aerial shots. With the ability to hover above the roofs, I could capture the entire building and showcase the overall design and layout. These elevated views provided a comprehensive understanding of Western Flat Roofing’s projects, particularly in terms of their integration with the surrounding environment and the architectural context.
The combination of ground-based and aerial photography created a well-rounded visual representation of Western Flat Roofing’s work. The photographs not only demonstrated the quality of their roofing solutions but also showcased their commitment to innovation and adapting to modern techniques.
Now that the new website has gone live, the photography content I created for Western Flat Roofing plays a crucial role in attracting potential customers and effectively conveying the company’s expertise and professionalism. The images help establish a positive first impression and build trust, as they showcase real-life examples of successful projects completed by Western Flat Roofing.
