What is the difference between an press photographer and a PR/Editorial photographer?
Are you wondering about the difference between a press photographer and a PR/editorial photographer? While the two areas of work may seem similar, there are some key differences between them. The primary distinction is that press photographers need to capture the news and deliver it quickly to meet tight deadlines, whereas PR/editorial photographers usually have more time to get the best possible images for their clients.
Press photographers typically work for newspapers, magazines, and press agencies, whereas PR/editorial photographers are often freelance and work for PR agencies, magazines, and businesses. As a photographer with over two decades of experience in both areas, I’ve worked with a diverse range of clients, from national companies to local charities.
When it comes to skillsets, press photographers need to be able to capture the essence of a story quickly and accurately, with minimal retouching. They need to have good technical expertise and be able to work well under pressure. PR/editorial photographers, on the other hand, often have more time to spend with their subjects, which allows them to take more photos and experiment with different poses and locations. They also need to be patient and have excellent communication skills to help their subjects relax in front of the camera.
For commercial work, PR/editorial photographers need to consider not only the best way to capture their clients, products, or publications, but also how to present their clients’ brands in the best light. This often involves more extensive retouching than is allowed in journalistic photography. By delivering a set of striking images that their clients are happy to publicise, PR/editorial photographers can help their clients achieve their goals.