What is brand photography, and why do you need it?
Brand photography is a game-changer when it comes to attracting clients and making an impact online. While stock images can be helpful, they lack the personal touch and uniqueness that brand photography provides. When you invest in brand photography, you’re creating a library of images that are unique to your company. These bespoke images include headshots, team photos, product photos, blog photos, and social media images. Having a set of professional images that is tailored to your brand ensures that your business won’t blend in with the competition.
Visuals are crucial when it comes to marketing, and brand photography is one of the most effective ways to catch your client’s attention. Stock images don’t allow you to communicate the essence of your brand in the way that bespoke images do. A company’s website is often the first point of contact they have with customers. If it’s not visually appealing and engaging, the visitor is likely to leave quickly. Social media is another platform that benefit from this approach. Research has proven that posts with more visuals are shared more.
If your business is niche, it’s difficult to find suitable stock images that match your message. More often than not, they’ll look generic and won’t do your brand any favors. With brand photography, your images will be specific to your business and industry, creating a strong connection with your target audience.
To make the most of brand photography, businesses must create a brief that outlines their needs for the images. This includes deciding where the images will be used, the type of images they require, and what message they want to convey. Next, it’s important to find a professional branding photographer and work closely with them on the brief to bring your vision to life.
To ensure the photoshoot runs smoothly, businesses need to prepare their team, space, and props ahead of time. Everyone should be dressed appropriately, the photoshoot area clean and organized, and all necessary props and materials should be present and accounted for.
Investing in brand photography is an investment in your business’s future. Not only will you end up with a unique set of photos that communicate your brand’s message, but you’ll also create a lasting connection with clients. With brand photography, you’ll put your company in the spotlight and set yourself apart from the competition.
